The genius is in the details, however, and recruiters have their own talented people who offer this edge to companies looking to find passive candidates. #bossdigitalmanager might be a lead to just the candidate the agency needs. Likewise, image and hashtag searches can yield even more candidates who are simply mentioning their qualifications. Simply tagging a Boolean search with “status update” can result in dozens of leads. Facebook, Instagram, and other sites have warehouses of information searchable online. Did a competing ad agency just have a presence at a local job fair? Were the employees of another agency featured in a press release regarding a new digital product? These are there types of publications a good recruiter looks for.Īnother avenue is social media. So where are the names of currently employed Project Managers hiding out?Įach recruiter has his own secret weapons but a good start is searching for online articles containing keywords regarding honors, awards, civic involvement, and news events. While companies in a certain area may post their employees’ information publically, many choose not to for privacy. As is a list of names of existing digital ad agencies. But which terms? A location is always a sure-fire term. The more terms added, the more narrow the results. Some search engines, like Google, read over small words and instead use the + and – signs, respectively. So, for example, if the company does not want a candidate who comes from the software programing industry, he can add “not” and “software” to the search bar. Likewise, depending on the search engine, the recruiter can use the word “not” to exclude terms. The Boolean search can be further honed by adding “digital agency” and the words “and” or “or” to the search. But when put into quotation marks, “project manager” has a more concise meaning. Let’s look at the keywords “project” and “manager.” The words themselves have many meanings and uses and therefore fairly useless. Keywords can be found in the job description. The recruiter breaks down the position into a list of keywords. While common sense makes this search seem easy, this is a situation where uncommon sense is employed. He approaches a savvy recruiter who heads to the Internet. Say the head of an ad agency wants to create such a position to head the creation of a new digital department. A skilled recruiter knows how to find ancillary words to obvious search terms that carve out and highlight paths to the candidates’ information.Īs an example, let’s look at our Project Manager search. Here is where skill and ingenuity in choosing the right combination of words for the Boolean search come into play. How do recruitment agencies source those people? But what about those passive candidates out there who aren’t searching for their next job opportunity? Their contact information isn’t neatly attached to a list of their qualifications searchable online. Searching for a Project Manager in a sea of resumes where those keywords abound can result in thousands of hits. Sites like, , and are full of resumes with searchable terms regarding the positions they are looking for. Recruiting agencies use this technique to find the best and brightest candidates for positions.Īctive candidates for jobs are low hanging fruit for recruiters. While this might be as second nature as finding an Arby’s in your hometown of Arlington, TX or a solution for “poison ivy” and “toddler,” Boolean searches can be fine-tuned as sharp search devices. Likewise, in modern non-mathematical use, keeping phrases together with quotation marks adds to the specificity. Thus, when you put the words “and” or “near” or “or” in a search engine along with keywords, you are effectively using Boolean Logic-and conducting a Boolean search. Math and logic put into plain English, “Boolean Logic” is the process of combining certain concepts and excluding others when searching databases. So how do we get from algebra to Google? And more importantly, how do Boolean searches enable recruiters to find the best candidates both active and passive? He is best known for authoring The Laws of Thought. In the late 19 th Century, George Boole, English mathematician, philosopher, and logician, made significant strides and discoveries in the fields of differential equations and algebraic logic. Likewise, since the mid-1990’s, many of us use Boolean searches daily to find information on the Internet and have no idea that something so mundane has deep mathematic roots. Most of us know it applies to a search technique but we don’t have any idea how.
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